Jacobsen is proud to announce Jett Bradshaw as the newest member of the jacobsen team.
A long-standing relationship between Nick and Jett laid the foundation for this partnership. While discussions formally began in January 2025 during the GKA Awards evening, the alignment between Jett and the brand had been evident for years.
The vision became even clearer when the late Graham Howes joined the jacobsen team in May 2025. Graham played a pivotal role in Bradshaw’s early career, introducing him to the kiting world, mentoring him through his formative years, and helping him secure his first sponsorship. His influence remains deeply embedded in Bradshaw’s approach to the sport and the community around it.
Following Graham Howes’ passing, honoring and continuing his legacy has become a core value for Jacobsen. Bradshaw embodies that legacy through his authenticity, honesty, and ability to bring people together. Known for his raw style and outspoken nature, Jett stands out as one of the most genuine personalities in the kiteboarding industry.
Beyond ambassadorship, Jett will play an active role in shaping Jacobsen’s future, bringing his vision and community-driven mindset into the brand.
“Jett represents everything we value – individuality, openness, and community,” says Jacobsen. “Welcoming him to the team is both a natural step forward and a meaningful continuation of what Graham stood for.”
With Jett Bradshaw joining the jacobsen team, the brand reinforces its commitment to authenticity, progression, and legacy.
For more info make sure to visit www.jacobsenkites.com
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